We analyzed thousands of ChatGPT shopping queries. What we found should terrify every brand.
Our latest research reveals a seismic shift in shopping behavior:
The reality: Your customers are creating entire product routines, getting personalized recommendations, and solving problems—all without visiting your website.
We identified 11 distinct ChatGPT shopper archetypes, from "The Problem Solver" seeking solutions for dry skin during workouts, to "The Dreamer" wanting Dakota Johnson's complexion.
Each query type represents lost revenue, lost data, and lost relationships.
Traditional search: "best moisturizer"
ChatGPT shopping: "I'm 45, olive skin, love to suntan, am a celiac - how should I optimize my skincare routine under $50?"
One sends customers to your site. The other solves their problem completely—without you. The brands that survive this shift won't be the ones with the biggest ad budgets.
They'll be the ones that bring conversational AI directly to their customers.
That's why we built Varia AI.
Full report with all 11 archetypes drops Friday. Want to see what your customers are really asking ChatGPT about your category? Let's talk.
Trends That Will Make or Break Your Brand