The Future of Shopping
Insights on how AI-powered personalization is reshaping the shopping experience for beauty and wellness brands.
Why "ChatGPT-SEO" Is Snake Oil—And What Brands Should Really Do
Most "ChatGPT-SEO" is just old SEO with a new label. The real threat? Customers are falling in love with ChatGPT, not your brand. The winning strategy: build direct relationships and give customers an AI-powered experience on your own site.
4 days agoRead the full post →
How People Are Using ChatGPT to Shop—And What It Means for Brands
ChatGPT shopping isn't just different—it's a new species: 6x longer queries, 12x more complex intent, and shoppers get complete solutions without visiting brand sites. Brands are losing data, revenue, and relationships. The solution? Bring the ChatGPT experience to your own site with Varia AI.
6 days agoRead the full post →
Who's Using ChatGPT for Shopping? Insights from Varia AI's New Report
Our new report reveals the shift from brand websites to ChatGPT for shopping—faster, more personal, and a better customer experience. Early adopters are 18–34-year-olds, with personal care, beauty, supplements, and workout products leading the way. Brands must make shopping journeys frictionless, personalized, and AI-powered to stay ahead.
1 week agoRead the full post →
Adapting to the AI Shopping Shift: Varia AI's Flagship Report
We're launching a flagship report on how product discovery is changing as shoppers turn to ChatGPT and LLMs. Get new data on query trends, conversion rates, and what brands can do to get recommended by LLMs and rebuild customer relationships.
2 weeks agoRead the full post →
LLM-Driven Traffic is Exploding: The New E-Commerce Playbook
LLM-driven (ChatGPT) product discovery is up 800% QoQ. Varia AI helps brands win new customers by showing up in ChatGPT and bringing that AI-powered experience to your site.
2 weeks agoRead the full post →
Varia AI Launch: CEO Announcement
Our CEO announced the launch of Varia AI, sharing our mission to help brands win in the era of AI-powered shopping.
3 weeks agoRead the full post →