LLM-Driven Traffic is Exploding: The New E-Commerce Playbook
Not only is ChatGPT-driven traffic exploding at 800% quarter over quarter, this funnel also has an incredibly high conversation rate.
The engagement rate (KECVR) (e.g Add to Cart) from ChatGPT IS 17% vs. 24% for Google Organic Search
Even though this conversion rate is lower, brands have to think deeper about the type of queries people are making with ChatGPT vs Google. ChatGPT queries primarily come from non-branded, exploratory searches (think: "best running shoes under $120 for flat feet"). Meanwhile, Google's higher conversion rate is inflated by branded queries ("Nike Air shoes")—traffic from shoppers who knew the brand and product before searching.
Put simply: ChatGPT is converting "undecided" shoppers—new prospects, not just loyalists. This means ChatGPT is now THE engine for brand discovery. If brands are not optimizing for it, brands are missing out on high-value, high-intent new customers. And, there's a deeper risk: When shoppers discover your brand via ChatGPT, you don't own the journey or the data. That means no insights into how new customers found you—and no way to replicate that magic on the brands' site.
At Varia AI, we help brands:
- •Show up in ChatGPT recommendations, capturing new intent early
- •Bring that AI-powered discovery experience—plus actionable data—onto their own site, so brands can own and optimize every step of the journey
Your future customers are already in the ChatGPT funnel. Don't let them—or their data—pass you by.
Ready to capture the exploding LLM traffic?
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The new e-commerce playbook for AI-powered discovery
