The Future of Shopping
Insights on how AI-powered personalization is reshaping the shopping experience for beauty and wellness brands.
Shopify's "Agentic Commerce" Is a Trojan Horse—Here's How to Fight Back
Shopify wants AI to sell for you while they own the customer relationship. But here's what they're missing: customers aren't searching for products—they're searching for answers. Smart brands will win by becoming the trusted source, not just another checkout option.
August 2025Read the full post →
We Called ChatGPT Checkout 6 Months Ago—Here's What Our July Report Revealed
While everyone panicked about OpenAI's checkout announcement, we saw it coming. Our July 2025 AI Shopping Report predicted this shift and revealed the brutal truth: 50% of traffic is moving to AI. Smart brands prepared early. The rest are scrambling.
August 2025Read the full post →
Varia AI Featured by Stealth Startup—Here's Why It Matters
Thrilled to be showcased this week. The feature highlights what we've been building: AI shopping experiences that feel genuinely human. When customers feel understood instead of targeted, everything changes.
July 2025Read the full post →
Why "ChatGPT-SEO" Is Snake Oil—And What Brands Should Really Do
Most "ChatGPT-SEO" is just old SEO with a new label. The real threat? Customers are falling in love with ChatGPT, not your brand. The winning strategy: build direct relationships and give customers an AI-powered experience on your own site.
July 2025Read the full post →
How People Are Using ChatGPT to Shop—And What It Means for Brands
ChatGPT shopping isn't just different—it's a new species: 6x longer queries, 12x more complex intent, and shoppers get complete solutions without visiting brand sites. Brands are losing data, revenue, and relationships. The solution? Bring the ChatGPT experience to your own site with Varia AI.
June 2025Read the full post →
Who's Using ChatGPT for Shopping? Insights from Varia AI's New Report
Our new report reveals the shift from brand websites to ChatGPT for shopping—faster, more personal, and a better customer experience. Early adopters are 18–34-year-olds, with personal care, beauty, supplements, and workout products leading the way. Brands must make shopping journeys frictionless, personalized, and AI-powered to stay ahead.
June 2025Read the full post →
Adapting to the AI Shopping Shift: Varia AI's Flagship Report
We're launching a flagship report on how product discovery is changing as shoppers turn to ChatGPT and LLMs. Get new data on query trends, conversion rates, and what brands can do to get recommended by LLMs and rebuild customer relationships.
June 2025Read the full post →
LLM-Driven Traffic is Exploding: The New E-Commerce Playbook
LLM-driven (ChatGPT) product discovery is up 800% QoQ. Varia AI helps brands win new customers by showing up in ChatGPT and bringing that AI-powered experience to your site.
June 2025Read the full post →
Varia AI Launch: CEO Announcement
Our CEO announced the launch of Varia AI, sharing our mission to help brands win in the era of AI-powered shopping.
June 2025Read the full post →