We're excited to share a sneak peek from our latest research report.
Our previous analysis revealed a seismic shift: consumers are moving from traditional brand websites to AI-powered shopping through ChatGPT. The reason? It's faster, more personalized, and delivers a superior customer experience.
Our research shows that brands must evolve their shopping journeys to be frictionless, personalized, and AI-powered—or risk losing market share to competitors who do.
We want to thank Sofia and Professor Luca Cian for their valuable contributions to this research. Our findings reveal who is driving this adoption (18–34-year-olds leading the charge, as expected) and why: reduced decision fatigue, streamlined discovery, and instant personalized results.
Which product categories are experiencing this shift first? Our data shows personal care, beauty, supplements, and fitness products—industries that have invested heavily in targeted marketing—are at the epicenter of this transformation.
At Varia AI, we're dedicated to helping brands not just adapt to this AI-first shopping landscape, but thrive within it.
Demographics and user behavior patterns