We're officially out of stealth. 🚀
Today, Varia AI launches to help consumer brands reclaim control over product discovery in the age of AI-powered shopping.
The Challenge: AI platforms like ChatGPT are rapidly becoming the dominant product discovery layer. Traffic from these channels to e-commerce sites is growing 800% quarter over quarter, pulling customers away from brand websites and controlling crucial first-party data relationships.
Our Solution: Varia AI enables brands to deliver hyper-personalized shopping experiences directly on their own sites. We tailor product messaging and imagery for each individual visitor - same products, but presented in a way that resonates with every shopper's unique needs, lifestyle, and preferences.
Why It Matters: While AI channels excel at personalization, they commoditize brands and own the customer relationship. Varia AI gives that power back to brands, allowing them to compete with AI-level personalization while maintaining direct customer connections.
Our Team: Founded by eCommerce and consumer veterans from LVMH-backed brands, McKinsey, and HBO Max, we bring deep industry insight to the future of product discovery across websites and AI-powered channels.
Ready to fight back? We're working with forward-thinking consumer brands and retailers who want to own their customer relationships in an AI-driven world.
CEO's official announcement on LinkedIn